The video was commissioned by the McCann advertising agency, and photographer Nick Meek shot photos of the whole affair. Sony’s behind-the-scenes video also indicates that all of the petals were either real or from some biodegradable material. Some visual effects were added, but director Jaron Albertin assures us that as much of the video as possible is real.
It took the creative team behind the endeavor and the inhabitants of the village more than two weeks to collect the 8 million flower petals used, which ended up weighing about 3.5 tons.Ī British special effects team brought various wind machines to blow the petals around and create the amazing sights in the video. Perhaps the most surprising thing about this advertisement stunt is that these billowing waves of petals are real.
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